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The Wrong Digital Marketing Agency Could Cost You Thousands

This article reveals how thousands are getting robbed from their digital marketing agency

In the vast digital landscape where every click, impression, and conversion matters, the choice of a digital marketing agency can be the difference between soaring success and heartbreaking failure. Imagine this: you’re entrusting your dreams, your business, and your hard-earned money to a team of “self-proclaimed” experts who promise to propel your business to the next level of online success. But instead of achieving the success that they promised, they deliver below-average results that you could have done yourself while charging you monthly retainers that you can barely afford. We will unravel the chilling truth of how the wrong digital marketing agency can turn your dreams into a financial nightmare, costing you thousands of dollars. 

Digital Marketing Agencies Are ROBBING You Blind

All for-profit businesses want to make money. But many only care about their own pockets and will sacrifice their peers for their own success. These subpar agencies want to provide as little value to their clients as possible while charging them as much money as possible. Hiring one of these agencies can be detrimental to your business. 

How To Protect Your Business From These Digital Bandits

In order to avoid hiring these money-hungry marketers you need to look for these red flags;

  • Only offering one service 
  • One-size-fits-all strategies
  • Lack of transparency and accountability
  • Ineffective tracking and reporting systems

One Service

Some agencies are built solely off of Facebook ads. The problem with this is these agencies don’t care if you close these leads. This leaves you with nothing but emails when they promise you paying clients. They provide single services with high ticket retainers when you actually need a marketing and sales system that will guide your prospects through their entire customer journey; from the initial ad to the final sales call. 

Your digital presence is like a spider web of attention, value, and trust. All digital marketing methods work, but not on their own. You must maximize your digital marketing on all fronts. Most digital marketing agencies only offer one service like Facebook ads then promise unrealistic results. 

Diagram of a Complete sales funnel

One-size-fits-all strategies

Each business is unique and so is the customer’s journey. A digital marketing strategy should be finely crafted to perfectly fit the business and its target market. But lazy marketers will sell this dream of copying and pasting their “Magical Campaign” and exploding your sales through the roof. This is simply not the case. 

Lack of transparency and accountability

Transparency and accountability are essential when buying anything. Especially when you invest your hard-earned money into your business, some agencies don’t tell the whole truth about where your money is going. It is vital that you choose a digital marketing agency that gives you full access to all of your accounts and campaigns even if you don’t understand how to use them. 

Ineffective tracking and reporting systems

Some Marketers don’t even track the results of the campaigns. It is required that you are constantly updated on the results of your campaigns. Your agency must regularly update you on how your marketing efforts are going and any new additions or changes they have made. 

Why Hiring The Wrong Agency Could Be Detrimental To Your Business

Hiring the wrong digital marketing agency can be devastating for your business. While some agencies could cause a potential financial loss; most will make you miss out on the true potential of your brand. Sure, some agencies might promise results, and they may even deliver, but ask yourself this: are they giving you just enough, or are they propelling your business to its fullest potential? It’s an emotional rollercoaster, knowing that you’re leaving opportunities on the table. Imagine your brand as a soaring eagle, meant to reach new heights, but instead, it’s held back by the wrong agency’s short-sighted strategies. They might get you some results, but they’re not unleashing the full force of your potential.

The right way to digital marketing

To achieve digital marketing success, it’s essential to employ a holistic approach that leverages a variety of methods to maximize results. You must take different digital marketing channels and combine them in a synergistic “Funnel”. If You would like to learn about this In-depth you should watch our step-by-step strategy breakdown video.

A funnel is a digital journey someone must take to go from not knowing about your business to buying your product. You should utilize different channels of marketing to progress these potential customers through your funnel. 

Funnel Temperature

As the lead works themselves through the funnel they become more familiar with your business. The further down the funnel, the leads are the “Warmer” They are. When you build your funnel your goal is to guide your prospects to the next step. The reason why this is important is for the same reason why you wouldn’t ask someone to marry you on the first date. You have to build a relationship of a bridge of trust. The same applies to the sales process. 

There are 5 parts to any successful funnel. 

  • Awareness (Ads)
  • Educate (Free Value)
  • Offer (Landing Page)
  • Purchase (Booking Call)
  • Loyalty (Repurchase/ Referral)

The awareness stage of the funnel is where people first come in contact with your business. Most of the time this is through Paid ads. Either Facebook ads or Google ads. Most marketers mess up this stage by trying to sell the product right away (Proposing on the first date). What you should do is offer them some type of free value in exchange for their name and email. This information will be helpful to you later. 

Educate

Now you need to provide them with a form of free value. Providing free value to your prospects builds trust and authority with them. This also gives them a reason to give you their Name and Email. 

This can come in many different forms.

  • Free Consultations
  • Coupons
  • Checklists
  • Cheat sheets
  • Quizzes
  • Videos
  • Video Courses
  • Toolkit
  • Calendar
  • Podcast
  • Interview
  • Live Demo
  • Tickets
  • Email Course
  • Physical Product
  • Swipe File
  • Infographic
  • Phone Call
  • Assessment
  • Custom Pricing
  • White Paper
  • E-Book
  • T-Shirt
  • Industry  Statistics
  • Case Study
  • ‘How-to’ Guide
  • PDF Download
  • Webinar
  • E-Course
  • Calculators

Offer

Your offer is often looked over by most digital marketers but is arguably the most important part. You need to craft an offer for your business that is so irresistible the lead would feel dumb saying “No”. If you wait until after the prospect has accepted your free value to pitch the offer you will be much more successful with your funnel. This is where you close the deal and get the purchase. 

Loyalty

Making your customers loyal to you is often overlooked. Creating loyal customers skyrockets the profitability of your entire campaign. After you deliver your Amazing product or service you should encourage reviews, ask for referrals, and keep them updated in your email newsletter.

The Best Digital Marketing Agency Guaranteed To Skyrocket Your Business

UpMotion Media is not only a digital marketing agency but a business growth agency. We focus on the best way to flood your calendar with new “Ready-To-Buy” customers. We are currently offering a free 30-minute strategy call where we will personally walk through how to build a money-printing digital funnel. 

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